How much does it cost to buy a Raring2go! franchise? A brand new Raring2go! franchise territory costs £21,995 + VAT. Our new areas are all mapped by franchise software and are all quite similar in size & revenue potential. As previously mentioned, our start up package removes all print costs for your first four printed editions as well as all licence fees for the first 12 months of your operation. This means you can focus 100% on building your business and that all revenue from your first year of trading is yours to do with what you will. Do I need working capital? You will need a small amount of working capital when you start to see you through the first quarter of your first year of operation. But you will generate ongoing working capital as you develop your Raring2go! business. Your regular overheads are low, in fact even lower in your first year of trading because of our innovative start up packages. So, the amount you need to allocate to working capital depends on which of our packages - Platinum, Gold or Silver – that you choose. Raring2go! is a fully fledged proven business that can be successfully run from your home on extremely low overheads. Ask us to show you real time forecasts of revenues from previous franchisees. How much money can I make? After the hard work of setting your business up we would envisage you earning £20,000 to £30,000 in year one and growing your income each subsequent year. Remember that your overheads are very low. Many of our franchisees work around 24 hours a week on average, so the potential to earn more is entirely in your hands. Additionally, if you exploit all the online advertising revenue streams from the outset you can expect to earn more. You can generate a six figure income if you are serious about growing your business and investing the effort that this entails. Do I have to learn how to design a magazine? The choice is yours. Some of our franchisees design their own magazine using industry standard packages such as InDesign to reflect their own personality and creativity - using our proven design templates which have made our magazines iconic. Other franchisees choose to outsource design to a professional designer freeing up more time to focus on advertising sales and growing their business. We can connect you with a bank of tried and tested designers that we use. Each designer knows our model and operates within a specified pricing structure. How do I find clients to advertise with me? We are skilled at building databases of local businesses that are a good fit for advertising in Raring2go! At your induction training we will show you how to do this for your area so that you can build a database of businesses and target them with a strong and appealing proposition. You will use our in-house customer relationship management system to manage all your data including diarising and making notes so your contacts are safely stored in one place and accessible from your desktop, tablet, or mobile device. How do I distribute my magazine? Our main distribution channel is through primary schools. During your induction training, we will walk you through our tried, tested, and proven formula to getting schools on board. You will also distribute your magazines in sports centres, bookshops, libraries, retailers, nursery schools and other venues that attract parents. We provide you with eye catching fully branded magazine dispensers to leave at these venues. What support / training will I receive? Our induction training is comprehensive and designed to ensure you are confident in all aspects of running your Raring2go! business. You will receive training and guidance in using all our backroom systems including our client relationship management system and our franchise management system. You will learn new skills using our content management system for the website and will learn about using social media platforms as part of the full suite of marketing products that you offer to potential advertisers. You will receive ongoing support from our head office team from day one. We are on hand between 9 to 5pm five days a week to respond to your needs and offer support guidance and advice. ‘We cover sales and marketing in our induction training.’ Some frequently asked questions and answers 16
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